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Launching Sustainability Webinar Series

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Sustainability Specialty Certification Statement

The United Soybean Board (USB) supported the development of this American Society of Agronomy webinar series and the Certified Crop Adviser (CCA) Sustainability Specialty certification (SSp).

The Sustainability Specialist credential considers sustainability in the context of people, planet, and profit. This series will provide an overview of the 3 competency areas and 12 proficiency areas to inform and equip those CCAs interested in the Sustainability Specialist credential. The 6-webinar series will explore the CCA’s changing role to provide advice beyond harvest and the farm/field scale, and the need to communicate that to various audiences and stakeholders. The webinar format will use an over-arching scenario to guide discussion of Environmental and Resource Stewardship, Communicating Sustainability, and Value Chain. Each webinar will use a guided questions/answer format allowing multiple presenters to addressing the topic from different perspectives. The series will culminate with an integrated panel discussion.

For more information on the Sustainability Speciality Certification, please visit the CCA Certifications page.

CEUs:
CCA/CPAg/SSp: 1.0 Sustainability CEU per webinar
CPSS/CPSC/CST:  1.0 Professional Meeting CEU per webinar

Contributors:
Bruce Baier, AgPartners
Andy Bensend, Pioneer
Jacob Hecht, Star of the West Milling Co.
Andrew Knepp, Monsanto
Bill Robertson, University of Arkansas
Mark Easter and Matt Stermer, Colorado State University
Jed Colquhoun, University of Wisconsin
Sally Shaver, National Corn Growers Association, United Soybean Board
Sean McMahon and Jim Jordahl, Iowa Agriculture Water Alliance
Suzy Friedman, Environmental Defense Fund
Franklin Holley and Kate Schaffner, World Wildlife Federation
Larry Clemens, The Nature Conservancy
Debbie Reed, Coalition on Agricultural Greenhouse Gases, DRD Associates

$135.00 Members/Certified Professionals
$216.00 Non-members

Included webinars in this series package are:
What is Sustainability?
Environmental and Resource Stewardship
What is a Value Chain and What Does It Have to Do with Profitability?
On-farm Management Practices:  Environmental and Economic Sustainability
Communicating Sustainability to Stakeholds:  ID, Metics and Process
The Threefold Challenge of Sustainability:  People, Proft and Planet

Each webinar may also be purchased individually by clicking on the individual title below.   A series bundle purchase provides a discount.

You have 30 days to view this content after purchase.

Self-Paced

If you are enrolled in this class, please log in to see the class materials.

Class cost: $ 216.00

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What is Sustainability?

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Sustainbility Specialty Certification Statement

The United Soybean Board (USB) supported the development of this American Society of Agronomy webinar series and the Certified Crop Adviser (CCA) Sustainability Specialty certification (SSp).

This webinar will provide an overview of the Proficiency and Competency Areas in the Sustainability Specialist PO document, with an introduction to the scenario that will be used throughout the series. A panel will discuss the question, “What is sustainability?” from the perspective of different scales and competency areas.

CEUs:
CCA/CPAg/SSp:  1.0 Sustainability
CPSS/CPSC/CST:  1.0 Professional Meeting

Speaker Information:
Sally Shaver
Consultant
Shaver Consulting, Inc.

Sally obtained her B.S. in mathematics from Furman University, Greenville, SC and her M.S. in environmental engineering from Clemson University, Clemson, SC. She has 35 years of government service in the field of public health and the environment and has state, regional, national, and international experience.  She worked for the State of South Carolina, the CDC, and primarily for the US EPA.  The last half of her career at the US EPA was at the Senior Executive level and the last year there she served as the agricultural policy advisor to the Administrator.  She has broad experience in regulatory programs under the Clean Air Act and the Clean Water Act.  She managed both the national criteria pollutant and air toxics programs and numerous air and water programs for the southeast region.  She is a member of the USDA Agricultural Air Quality Task Force.  In April, 2009, Sally left the public sector and established her own consulting firm which specializes in agricultural and environmental policy.  

Debbie Reed
Executive Director
Coalition on Agricultural Greenhouse Gases, DRD Associates

Debbie is the Executive Director of the Coalition on Agricultural Greenhouse Gases (C-AGG), and the President/Director of DRD Associates LLC.  C-AGG is a national-level multi-stakeholder coalition supporting the development of tools, technologies, programs and policies to support voluntary, incentive-based participation of the agricultural sector in GHG mitigation and environmental services opportunities.  DRD Associates provides strategic, technical and policy guidance in agricultural sustainability, ecosystem services, and climate change mitigation and adaptation.  Debbie previously worked at the White House Council on Environmental Quality, in the US Senate, and at the US Department of Agriculture in multiple leadership roles.  She holds MS and BS degrees in chemistry, human nutrition, and communications.  

Josiah McClellan
Director of Food Market Issues and Sustainability
United Soybean Board

Josiah McClellan is the Director of Food Market Issues and Sustainability at the United Soybean Board (USB). In this role, he supports USB in developing industry and value chain partnerships, setting research priorities, communicating the sustainability performance of U.S. soybeans, and strategic planning/issues management.

$25.00 Members/Certified Professionals
$40.00 Non-members

You have 30 days to view this content after purchase.

Self-Paced

CEUs

Sustainability   1.0
Professional Meetings (PM)   1.0

If you are enrolled in this class, please log in to see the class materials.

Class cost: $ 40.00

Add to Cart

 

Environmental and Resource Stewardship

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Sustainability Specialty Certification Statement

The United Soybean Board (USB) supported the development of this American Society of Agronomy webinar series and the Certified Crop Adviser (CCA) Sustainability Specialty certification (SSp).

When it comes to being good stewards of the planet and its resources, how do people address sustainability? For many in agricultural production, sustainability has been considered at the farm/field level. Does the definition or evaluation change at larger scales? Water quality, energy, and carbon footprint will be discussed, and some tools to “measure” sustainability and continuous improvement will be presented.

CEUs:
CCA/CPAg/SSp: 1.0 Sustainability
CPSS/CPSC/CST:  1.0 Professional Meetings

Speaker Information:
Sally Shaver
Consultant
Shaver Consulting, Inc.

Sally obtained her B.S. in mathematics from Furman University, Greenville, SC and her M.S. in environmental engineering from Clemson University, Clemson, SC. She has 35 years of government service in the field of public health and the environment and has state, regional, national, and international experience.  She worked for the State of South Carolina, the CDC, and primarily for the US EPA.  The last half of her career at the US EPA was at the Senior Executive level and the last year there she served as the agricultural policy advisor to the Administrator.  She has broad experience in regulatory programs under the Clean Air Act and the Clean Water Act.  She managed both the national criteria pollutant and air toxics programs and numerous air and water programs for the southeast region.  She is a member of the USDA Agricultural Air Quality Task Force.  In April, 2009, Sally left the public sector and established her own consulting firm which specializes in agricultural and environmental policy.  

Matt Stermer
Research Associate, Outreach and Education Specialist-COMET Tools
Colorado State

Matthew Stermer is a Research Associate in the Natural Resource Ecology Laboratory at Colorado State University in Fort Collins, Colorado.  He is the Outreach and Education Specialist for the COMET-Farm and Comet-Planner tools and he is also an agronomist. As the Outreach and Education Specialist for the COMET-Farm team, Matthew develops and conducts audience specific training on the COMET-Farm and COMET-Planner tools. Matthew also provides user support for the COMET tools. The list of COMET-Farm users that he has trained include, NRCS staff, NGOs, researchers, students, land owners, land managers, farmers and ranchers.

Steve Cromley
Technical Agronomist
Koch Agronomic Services

Steve Cromley has held a CCA certification for 15 years. He received certification while working as a crop consultant in Southwest Kansas. He is certified in Missouri and Kansas. Cromley served on the Missouri CCA board in various positions for 5 years (2008-2012). For two of those years (2011-2012), he served as Chairman of the Missouri CCA board.  In 2014 Cromley was elected to the ICCA Executive Board, and currently serves as chair.  Cromley has been active with the North American CCA board as well. In 2007 he had the privilege of traveling to Washington D.C. as a representative for CCA. There, he briefed the Congressional Soils Caucus on nutrient management practices being implemented on the farm. He has twice served on a team to review and update the ICCA Nutrient Management and Soil and Water Performance Objectives. He was also chosen to represent ICCA at the first 4R Nutrient Management Summit in 2011. In 2013 and 14 Cromley served as chair for the North American CCA Budget and Finance Committee.  Cromley has a B.S. in Agronomy from Missouri State University and a M.S. in Agronomy from the University of Missouri.  He is an agronomist with Ingredion Inc.  Cromley provides agronomic support for contract growers and conducts research on proprietary corn hybrids.  Prior to his current position he was a Senior Agronomist with MFA Incorporated in Columbia, MO. Cromley developed and implemented the Technical Service Provider program for MFA Incorporated. Since 2007, the MFA TSP Program has developed over 250 comprehensive nutrient management plans. The MFA Agronomy Department provides agronomic support and training to over 200 retail locations in Missouri, Kansas, Iowa, Arkansas and Oklahoma.

$25.00 Members/Certified Professionals
$40.00 Non-members

You have 30 days to view this content after purchase.

Self-Paced

CEUs

Sustainability   1.0
Professional Meetings (PM)   1.0

If you are enrolled in this class, please log in to see the class materials.

Class cost: $ 40.00

Add to Cart

 

What is a Value Chain and What Does It Have to Do with Profitability?

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Sustainability Specialty Certification Statement

The United Soybean Board (USB) supported the development of this American Society of Agronomy webinar series and the Certified Crop Adviser (CCA) Sustainability Specialty certification (SSp).

Industry professionals will discuss the drivers for sustainability in the value chain, the need for accountability in the value chain, and how that affects all components from producer to the consumer. Discussions will include ways to add value at the lower levels of the value chain.

CEUs:
CCA/CPAg/SSp: 1.0 Sustainability
CPSS/CPSC/CST:  1.0 Professional Meeting

Speaker Information:
Jed Colquhoun
Professor
University of Wisconsin-Madison

Jed is a Professor in the Department of Horticulture at the University of Wisconsin-Madison and Co-Director of the Environmental Resources Center and Integrated Pest Management programs.  His research and outreach work is centered at the crossroads of productive agricultural systems and natural resource management.  In this role, he provides leadership for over 50 staff on multiple UW System campuses and in county offices.  He received his B.S. and M.S. degrees from Cornell University and his Ph.D. from the University of Wisconsin-Madison.  Prior to returning to the University of Wisconsin-Madison, he was a faculty member at Oregon State University.  

Randal Dell
Great Lakes Agriculture Strategy Manager
The Nature Conservancy

Randy has been the Great Lakes Agriculture Strategy Manager since joining The Nature Conservancy in 2013. At TNC, he works to scale-up conservation programs through the development of innovative finance mechanisms, and works with partners to test new conservation practices and delivery approaches. Prior to joining TNC, Randy worked for Ducks Unlimited for seven years at their offices in Bismarck, North Dakota and Memphis, Tennessee. At Ducks Unlimited, Randy primarily implemented environmental market opportunities for grassland conservation. Randy earned a B.A. in economics from Michigan State University and a M.S. in agricultural and resource economics from Oregon State University.

Josiah McClellan
Director of Food Market Issues and Sustainability
United Soybean Board

Josiah McClellan is the Director of Food Market Issues and Sustainability at the United Soybean Board (USB). In this role, he supports USB in developing industry and value chain partnerships, setting research priorities, communicating the sustainability performance of U.S. soybeans, and strategic planning/issues management.

$25.00 Members/Certified Professionals
$40.00 Non-members

You have 30 days to view this content after purchase.

Self-Paced

CEUs

Sustainability   1.0
Professional Meetings (PM)   1.0

If you are enrolled in this class, please log in to see the class materials.

Class cost: $ 40.00

Add to Cart

 

On-farm Management Practices: Environmental and Economic Sustainability

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Sustainability Specialty Certification Statement

The United Soybean Board (USB) supported the development of this American Society of Agronomy webinar series and the Certified Crop Adviser (CCA) Sustainability Specialty certification (SSp).

Discussions among academics and practitioners will include studies linking on-farm agronomic management practices with profitability, seeking a balance between environmental and value chain sustainability.

CEUs:
CCA/CPAg/SSp: 1.0 Sustainability
CPSS/CPSC/CST:  1.0 Professional Meeting

Speaker Information:
Jed Colquhoun
Professor
University of Wisconsin-Madison

Jed is a Professor in the Department of Horticulture at the University of Wisconsin-Madison and Co-Director of the Environmental Resources Center and Integrated Pest Management programs.  His research and outreach work is centered at the crossroads of productive agricultural systems and natural resource management.  In this role, he provides leadership for over 50 staff on multiple UW System campuses and in county offices.  He received his B.S. and M.S. degrees from Cornell University and his Ph.D. from the University of Wisconsin-Madison.  Prior to returning to the University of Wisconsin-Madison, he was a faculty member at Oregon State University.  

Jacob Hecht
Plant Food Operations Manager
Star of the West Milling Co

Jacob Hecht grew up on a family farm in the “thumb” region of Michigan.” A 2000 graduate of Michigan State University.  Became employed by Star of the West Milling Co on April 1, 2002 as a Field Sales Representative in their Plant Food Division.  Became CCA certified in 2003.  Took over as the Plant Food Operations manager in March of 2011.  Over my career I have specialized in the enhancement of the Michigan wheat crop, working between growers and end users to produce high yielding, high quality wheat for food products.

Bill Robertson
Professor and Extension Cotton Specialist
University of Arkansas Extension

Bill has served as the Extension Cotton Specialist with the University of Arkansas Division of Agriculture the last two years.  This is a position he held for 12 years before leaving the Division of Ag for eight years to join the National Cotton Council in Memphis Tennessee.  In his current position he provides educational programs in cotton production and agronomic systems that improve yield and profitability.  Educational programs focus on new technologies, cotton variety selection, in-season crop management, soil health, irrigation and defoliation. Bill was raised on a cotton, grain, and cattle farm near Lubbock, Texas.  He received a BS in Plant Science from West Texas State University, and holds advanced degrees in Agronomy from Texas A&M University. Bill and his wife, Carey, own and operate a livestock and forage operation in the hills of north-central Arkansas.  They raise cattle, sheep, goats, livestock guardian dogs, and exhibition poultry.


$25.00 Members/Certified Professionals
$40.00 Non-members

You have 30 days to view this content after purchase.

Self-Paced

CEUs

Sustainability   1.0
Professional Meetings (PM)   1.0

If you are enrolled in this class, please log in to see the class materials.

Class cost: $ 40.00

Add to Cart

 

Communicating Sustainability to Stakeholders: Identification, Metrics, and Process

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Sustainability Specialty Certification Statement

The United Soybean Board (USB) supported the development of this American Society of Agronomy webinar series and the Certified Crop Adviser (CCA) Sustainability Specialty certification (SSp).

Who are the stakeholders in sustainability? What is necessary at the various scales and levels in the value chain to document sustainability? How can that be effectively communicated to consumers?

CEUs:
CCA/CPAg/SSp: 1.0 Sustainability
CPSS/CPSC/CST:  1.0 Professional Meeting

Speaker Information:
Randy Dell
Agriculture Strategy Manager
The Nature Conservancy

Randy has been the Great Lakes Agriculture Strategy Manager since joining The Nature Conservancy in 2013. At TNC, he works to scale-up conservation programs through the development of innovative finance mechanisms, and works with partners to test new conservation practices and delivery approaches. Prior to joining TNC, Randy worked for Ducks Unlimited for seven years at their offices in Bismarck, North Dakota and Memphis, Tennessee. At Ducks Unlimited, Randy primarily implemented environmental market opportunities for grassland conservation. Randy earned a B.A. in economics from Michigan State University and a M.S. in agricultural and resource economics from Oregon State University.

Maggie Monast
Project Manager Ecosystems Program
Envrionmental Defense Fund

Maggie Monast is a Project Manager at Environmental Defense Fund with expertise in the agriculture supply chain, crop and livestock operations, efficient fertilizer management, and economic incentives for environmental stewardship on working lands. Maggie’s work focuses on advancing solutions for the agricultural sector that reduce greenhouse gas emissions and nutrient losses to water while maintaining crop productivity and food security. As part of EDF’s sustainable grain sourcing initiative, Maggie manages EDF’s collaboration with Smithfield Foods, the largest pork producer in the world. The project with Smithfield is reducing greenhouse gas emissions from the company’s feed grain supply chain by increasing grain farmers’ adoption of fertilizer efficiency and soil health practices. Maggie also coordinates the Agricultural Input Management (AIM) Program, a farmer network that helps grain farmers in eastern North Carolina manage their fertilizer and water inputs efficiently in order reduce waste and pollution while maintaining or increasing crop yields. The AIM Program is a collaborative effort with NC State University, certified crop consultants, and other North Carolina agricultural organizations and agencies. Maggie received her Bachelor’s Degree from Tufts University and her Masters of Environmental Management Degree from Duke’s Nicholas School of the Environment in 2011.

Andrew Knepp
Regional Technology Development Lead
Monsanto

Andy was born and raised in central Illinois.  Upon graduation from University of Illinois (BS Agronomy, 1998; MS Weed Science, 2000), he began his career in research and agronomy and worked for Golden Harvest and DuPont-Pioneer before joining Monsanto in 2005 as a Technology Development Representative. In his current role as a Regional Technology Development Lead for Monsanto, he is responsible for managing the pre-commercial product development research team in Illinois and Wisconsin.  In addition to his role at Monsanto, Andy is the current chair of the International Certified Crop Adviser board and serves on the Illinois Nutrient Research and Education Council.  

$25.00 Members/Certified Professionals
$40.00 Non-members

You have 30 days to view this content after purchase.

Self-Paced

CEUs

Sustainability   1.0
Professional Meetings (PM)   1.0

If you are enrolled in this class, please log in to see the class materials.

Class cost: $ 40.00

Add to Cart

 

The Threefold Challenge of Sustainability: People, Profit, and Planet

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Sustainability Specialty Certification Statement

The United Soybean Board (USB) supported the development of this American Society of Agronomy webinar series and the Certified Crop Adviser (CCA) Sustainability Specialty certification (SSp).

A panel of industry professionals will interact with one another as they integrate the concepts of environmental and resource stewardship, value chain, and communicating sustainability in the context of the series scenario.

CEUs:
CCA/CPAg: 1.0 Sustainability
CPSS/CPSC/CST:  1.0 Professional Meeting

Speakers:
Andy Bensend
Pioneer

Andy Bensend lives in NW Wisconsin and owns and operates AB Farms (3000-acre cash grain farm), AB Seed & Consulting, Inc. (a Pioneer/ DuPont sales agency), and AB Ag Services, Inc. (a custom farming enterprise that performs planting to harvesting operations for the area’s sizeable dairy farmers).   He maintains his CCA certification and holds a BS degree in Ag Education from the University of Wisconsin-River Falls. Andy currently serves as VP of Wisconsin Soybean Marketing Board, and on the Midwest Shippers Association Board of Directors. Andy is focused on a forward-thinking approach to his businesses with intent to promote reduced carbon footprint and improved soil quality on the acres he influences to insure we can produce food for the future.  

Franklin Holley
Manager, Agricultural Commodities, Sustainable Food
World Wildlife Fund

Franklin Holley has been with World Wildlife Fund since 2011 and currently serves as Manager of Agricultural Commodities on WWF’s Sustainable Food Team. She is WWF’s agriculture lead in the Global Partnership with the Coca-Cola Company and manages field projects and sustainable supply chain engagement on row crops in the US and globally. Franklin also represents WWF as an Executive Committee Board Member at Field to Market: the Alliance for Sustainable Agriculture, a diverse group of grower organizations; agribusinesses; food, fiber, restaurant and retail companies; conservation groups; universities and agency partners focusing on promoting, defining and measuring the sustainability of food, fiber and fuel production in the United States. Franklin holds an MS in International Agricultural Development from the University of California, Davis and a BA in Cultural Anthropology from the University of Virginia. Prior to joining WWF, Franklin worked in non-profit management, sustainable & agricultural development, and extension programming.

Sean McMahon
Executive Director
Iowa Agriculture Water Alliance

Sean McMahon is executive director of the Iowa Agriculture Water Alliance, a clean-water initiative supported by the Iowa Corn Growers Association, Iowa Soybean Association and Iowa Pork Producers Association. The mission of the Iowa Agriculture Water Alliance is to increase the pace and scale of farmer-led efforts to improve water quality. In that capacity he works to help implement the Iowa Nutrient Reduction Strategy by encouraging Iowa farmers to adopt voluntary conservation practices aimed at reducing nitrogen and phosphorus in waterways. Previously Sean was North America agriculture program director of The Nature Conservancy, focused on strategies to make agriculture more environmentally sustainable including through more effective advocacy and implementation of the Farm Bill, strategic partnerships with agribusinesses, and engaging in agricultural supply chain initiatives designed to help farmers produce more food, feed, fiber and fuel in an increasingly sustainable manner. Sean has worked on natural resources policy for over twenty years. He served as state director of the Conservancy’s Iowa Chapter, implementing statewide strategies to improve natural resources conservation. His work included leadership efforts to conserve Iowa’s most important natural areas. As chair of the Iowa’s Water and Land Legacy Campaign, he also led a successful effort and coalition of more than 130 organizations dedicated to securing increased funding for clean water, soil conservation and wetland restoration. Before joining the Conservancy, Sean directed national land stewardship campaigns for the National Wildlife Federation (NWF). There he advanced national policy and advocacy work to protect public and private lands—most notably sites such as the Arctic National Wildlife Refuge and the Rocky Mountain Front in Montana. Sean also led NWF’s agriculture policy work leading up to the 2008 Farm Bill. His experience with agricultural policy extends back to 2001, when he worked on the 2002 Farm Bill as assistant director of government relations for the National Audubon Society. In addition, Sean worked for the Department of the Interior in a variety of capacities, including as deputy director and acting director of the Office of Intergovernmental Affairs where he received two vice-presidential awards for his work to reinvent government. Prior to that Sean worked for Clean Water Action where he promoted the organizations efforts to improve water quality in the Chesapeake Bay and Everglades. Sean is a member of the Farm Foundation Roundtable. He is also chair of the Conservation Reserve Program Committee of the Iowa NRCS State Technical Committee and serves on an advisory body for the U.S. Soybean Export Council and on the board of the CropLife Foundation.

Stefani Millie Grant
Senior Manager, State External Affairs and Sustainability
Unilever

Stefani Millie Grant is Senior Manager, State External Affairs & Sustainability for Unilever, a food and personal care products manufacturing company. Ms. Grant works with elected officials and NGO’s on Unilever’s sustainability efforts, and also program manages all of Unilever’s sustainable sourcing programs in the U.S. and Canada. Prior to working for Unilever, Ms. Grant was a Vice President with Stateside Associates, a consulting firm in Arlington, Virginia, where she worked on agricultural and conservation issues for a major equipment manufacturer and also the Department of Defense.  An Iowa native, Ms. Grant holds a Master of Business Administration degree from the University of Iowa and a Bachelor of Arts degree in Accounting and Public Administration from Buena Vista University. She is an avid skeet and sporting clays shooter, winning the 2004 Iowa State Skeet Championship in her respective classes.

$25.00 Members/Certified Professionals
$40.00 Non-members

You have 30 days to view this content after purchase.

Self-Paced

CEUs

Sustainability   1.0
Professional Meetings (PM)   1.0

If you are enrolled in this class, please log in to see the class materials.

Class cost: $ 40.00

Add to Cart